:root{--bg:#f3f1ec;--surface:#fff;--surface-2:#ece8e6;--ink:#211d22;--ink-soft:#625a63;--ink-faint:#948b93;--line:#ddd7d9;--line-strong:#c7bfc3;--accent:#a3216b;--accent-ink:#7a1850;--accent-soft:#f7e3ee;--accent-soft-line:#eec3dc;--paid:#d97b06;--paid-ink:#8a4e04;--paid-soft:#fcecd3;--paid-soft-line:#f0d3a3;--good:#2f7d3c;--good-soft:#e3f0e2;--good-line:#bfdcbf;--warn:#a3720a;--warn-soft:#faf0d6;--warn-line:#eed89b;--bad:#b8321f;--bad-soft:#fbe3df;--bad-line:#f0bcb0;--brand-purple:#7418e4;--brand-gold:#ffc700;--ig-a:#d6249f;--ig-b:#fa7e1e;--wa:#25d366;--wa-ink:#0d6b3d;--wa-soft:#e3f7ec;--gg-blue:#4285f4;--gg-red:#ea4335;--gg-yellow:#fbbc05;--gg-green:#34a853;--gg-soft:#eef4fe;--shadow:0 1px 2px #211d220f, 0 8px 24px -12px #211d222e;--radius:14px;font-family:Public Sans,system-ui,sans-serif}@media (prefers-color-scheme:dark){:root:not([data-theme=light]){--bg:#18151a;--surface:#221e24;--surface-2:#2a252c;--ink:#f1ecf0;--ink-soft:#c6bcc4;--ink-faint:#8f8490;--line:#39323a;--line-strong:#4c434c;--accent:#ea7ec0;--accent-ink:#ffd9ec;--accent-soft:#35182a;--accent-soft-line:#55223f;--paid:#f0a940;--paid-ink:#ffdca3;--paid-soft:#3a2712;--paid-soft-line:#5c4318;--good:#7fc488;--good-soft:#1e3320;--good-line:#35502f;--warn:#e8c260;--warn-soft:#362c11;--warn-line:#55461c;--bad:#ef8a72;--bad-soft:#3a1c15;--bad-line:#5c2e21;--brand-purple:#9c6bf0;--brand-gold:#ffd23f;--wa-soft:#12291c;--wa-ink:#7fe0ad;--gg-soft:#1c2436;--shadow:0 1px 2px #0006, 0 12px 28px -14px #0009}}*{box-sizing:border-box}html,body{margin:0}body{background:var(--bg);color:var(--ink);padding-inline:max(18px, env(safe-area-inset-left,0px));padding-block:32px 60px}[hidden]{display:none!important}.wrap{max-width:980px;margin-inline:auto}.wrap.narrow{max-width:720px}h1,h2,h3{text-wrap:balance;margin:0;font-family:Archivo,system-ui,sans-serif}.num{font-variant-numeric:tabular-nums;font-family:IBM Plex Mono,ui-monospace,monospace}.mono{font-family:IBM Plex Mono,ui-monospace,monospace}.tabs{border-bottom:2px solid var(--line);gap:8px;margin-bottom:24px;display:flex}.tab{color:var(--ink-soft);cursor:pointer;border-bottom:2px solid #0000;margin-bottom:-2px;padding:10px 16px;font-weight:600;text-decoration:none;transition:all .2s}.tab:hover{color:var(--ink)}.tab.active{color:var(--accent);border-bottom-color:var(--accent)}.masthead{border-bottom:3px solid var(--ink);flex-wrap:wrap;justify-content:space-between;align-items:flex-end;gap:16px 28px;margin-bottom:10px;padding-bottom:20px;display:flex}.brand-lockup{align-items:center;gap:10px;margin-bottom:14px;display:flex}.brand-logo-link{align-items:center;transition:opacity .2s,transform .2s;display:inline-flex}.brand-logo-link:hover{opacity:.8;transform:translateY(-1px)}.brand-logo-link:focus-visible{outline:2px solid var(--accent);outline-offset:3px;border-radius:4px}.brand-logo{width:auto;height:38px;display:block}.brand-logo.logo-light{display:block}.brand-logo.logo-dark{display:none}@media (prefers-color-scheme:dark){:root:not([data-theme=light]) .brand-logo.logo-light{display:none}:root:not([data-theme=light]) .brand-logo.logo-dark{display:block}}:root[data-theme=dark] .brand-logo.logo-light{display:none}:root[data-theme=dark] .brand-logo.logo-dark{display:block}.brand-lockup-sep{color:var(--line-strong);font-weight:700}.masthead .eyebrow{letter-spacing:.11em;text-transform:uppercase;color:var(--ink-faint);font-size:12px;font-weight:700}.masthead h1{font-size:clamp(24px,4vw,34px);font-weight:800;line-height:1.08}.masthead .sub{color:var(--ink-soft);max-width:56ch;margin-top:6px;font-size:14.5px;line-height:1.5}.footer-brand{align-items:center;gap:8px;display:inline-flex}.footer-brand a{align-items:center;transition:opacity .2s;display:inline-flex}.footer-brand a:hover{opacity:.7}.brand-icon{opacity:.85;width:auto;height:18px;display:block}.brand-icon.logo-light{display:block}.brand-icon.logo-dark{display:none}@media (prefers-color-scheme:dark){:root:not([data-theme=light]) .brand-icon.logo-light{display:none}:root:not([data-theme=light]) .brand-icon.logo-dark{display:block}}:root[data-theme=dark] .brand-icon.logo-light{display:none}:root[data-theme=dark] .brand-icon.logo-dark{display:block}.period-badge{background:var(--surface);border:1px solid var(--line-strong);box-shadow:var(--shadow);white-space:nowrap;border-radius:999px;padding:8px 16px;font-family:IBM Plex Mono,monospace;font-size:12.5px;font-weight:600}.period-badge b{font-weight:700}.freshness{color:var(--ink-faint);align-items:center;gap:8px;margin-bottom:30px;font-size:12.5px;display:flex}.freshness .dot{background:var(--good);width:7px;height:7px;box-shadow:0 0 0 3px var(--good-soft);border-radius:50%;flex:none}.freshness b{color:var(--ink-soft);font-weight:600}section{margin-bottom:40px}.section-head{align-items:baseline;gap:10px;margin-bottom:16px;display:flex}.section-head h2{font-size:19px;font-weight:800}.section-head .n{color:var(--ink-faint);font-family:IBM Plex Mono,monospace;font-size:12px}.section-head:after{content:"";border-bottom:1px dashed var(--line-strong);flex:1;transform:translateY(-4px)}.kpis{background:var(--line-strong);border:1px solid var(--line-strong);border-radius:var(--radius);box-shadow:var(--shadow);grid-template-columns:repeat(4,1fr);gap:1px;margin-bottom:30px;display:grid;overflow:hidden}@media (width<=640px){.kpis{grid-template-columns:repeat(2,1fr)}}.kpis .cell{background:var(--surface);flex-direction:column;gap:6px;padding:18px 18px 16px;display:flex}.kpis .cell .lbl{color:var(--ink-faint);letter-spacing:.03em;font-size:11.5px;font-weight:600}.kpis .cell .val{font-size:clamp(19px,3vw,26px);font-weight:700;line-height:1}.kpis .cell .sub{color:var(--ink-faint);font-size:12px}.kpis .cell.accent .val{color:var(--accent-ink)}.kpis .cell .delta{margin-top:2px}.delta{white-space:nowrap;border:1px solid #0000;border-radius:999px;align-items:center;gap:3px;padding:2px 7px;font-family:IBM Plex Mono,monospace;font-size:11px;font-weight:700;display:inline-flex}.delta.up{color:var(--good);background:var(--good-soft);border-color:var(--good-line)}.delta.down{color:var(--bad);background:var(--bad-soft);border-color:var(--bad-line)}.delta.flat{color:var(--ink-faint);background:var(--surface-2);border-color:var(--line);font-weight:600}.status-pill{letter-spacing:.02em;border:1px solid #0000;border-radius:999px;align-items:center;gap:4px;margin-top:4px;padding:3px 9px;font-size:11px;font-weight:800;display:inline-flex}.status-pill.good{color:var(--good);background:var(--good-soft);border-color:var(--good-line)}.status-pill.warn{color:var(--warn);background:var(--warn-soft);border-color:var(--warn-line)}.status-pill.bad{color:var(--bad);background:var(--bad-soft);border-color:var(--bad-line)}.tooltip{cursor:help;border-bottom:1px dotted var(--ink-soft);display:inline-block;position:relative}.tooltip:after{content:attr(data-tip);background:var(--ink);color:var(--bg);white-space:normal;width:max-content;max-width:220px;box-shadow:var(--shadow);opacity:0;pointer-events:none;z-index:10;text-transform:none;letter-spacing:normal;border-radius:8px;margin-bottom:6px;padding:8px 12px;font-family:Public Sans,sans-serif;font-size:11.5px;font-weight:500;line-height:1.4;transition:opacity .2s;position:absolute;bottom:100%;left:0}.tooltip:hover:after,.tooltip:active:after{opacity:1}.split-wrap{grid-template-columns:1fr 1fr;gap:18px;margin-bottom:14px;display:grid}@media (width<=720px){.split-wrap{grid-template-columns:1fr}}.split-card{border-radius:var(--radius);border:1px solid var(--line);background:var(--surface);box-shadow:var(--shadow);overflow:hidden}.split-card .head{color:#fff;justify-content:space-between;align-items:center;padding:14px 18px;display:flex}.split-card.organic .head{background:var(--accent)}.split-card.paid .head{background:var(--paid)}.split-card .head .name{font-family:Archivo,sans-serif;font-size:15.5px;font-weight:800}.split-card .head .tag{opacity:.9;letter-spacing:.04em;text-transform:uppercase;font-size:10.5px;font-weight:700}.split-kpis{background:var(--line);grid-template-columns:repeat(4,1fr);gap:1px;margin-top:16px;display:grid}@media (width<=480px){.split-kpis{grid-template-columns:repeat(2,1fr)}}.split-kpis .k{background:var(--surface);padding:12px 14px}.split-kpis .k .lbl{color:var(--ink-faint);margin-bottom:3px;font-size:10.5px;font-weight:600}.split-kpis .k .val{font-size:16px;font-weight:700}.split-note{color:var(--ink-soft);padding:12px 18px 16px;font-size:12.5px;line-height:1.5}.split-note b{color:var(--ink)}.budget-box{background:#ffffff24;border:1px solid #ffffff38;border-radius:10px;margin:16px 18px 0;padding:14px 16px}.budget-box-label{color:#fff;opacity:.95;align-items:center;gap:6px;margin-bottom:10px;font-size:12.5px;font-weight:600;display:flex}.budget-box-hint,.eff-hint{color:#fff;cursor:help;background:#ffffff40;border-bottom:none;border-radius:50%;flex:none;justify-content:center;align-items:center;width:15px;height:15px;font-size:10px;font-weight:800;display:inline-flex}.eff-hint{background:var(--surface-2);color:var(--ink-faint);width:13px;height:13px;margin-left:3px;font-size:9px}.budget-box-form{align-items:stretch;gap:8px;display:flex}.budget-box-prefix{color:#8a4e04;background:#fffffff2;border:1px solid #fff6;border-right:none;border-radius:8px 0 0 8px;align-items:center;padding:0 0 0 12px;font-family:IBM Plex Mono,monospace;font-size:13px;font-weight:700;display:flex}.budget-box-form input{color:#211d22;background:#fffffff2;border:1px solid #fff6;border-left:none;border-radius:0 8px 8px 0;outline:none;flex:1;min-width:0;padding:9px 10px;font-family:IBM Plex Mono,monospace;font-size:14px;font-weight:700}.budget-box-form input:focus{box-shadow:inset 0 0 0 2px #fff9}.budget-box-form button{background:var(--ink);color:var(--bg);cursor:pointer;border:none;border-radius:8px;flex:none;padding:0 16px;font-family:inherit;font-size:12.5px;font-weight:800;transition:all .2s}.budget-box-form button:hover{opacity:.85}.budget-box-form button:disabled{opacity:.6;cursor:not-allowed}.budget-box-form button.saved{background:var(--good);color:#fff}.eff-kpis{background:var(--line);grid-template-columns:repeat(2,1fr);gap:1px;margin-top:1px;display:grid}.eff-kpis .k{background:var(--surface);flex-direction:column;padding:14px;display:flex}.eff-kpis .k .lbl{color:var(--ink-faint);letter-spacing:.03em;text-transform:uppercase;align-items:center;margin-bottom:3px;font-size:10.5px;font-weight:700;display:flex}.eff-kpis .k .val{font-family:IBM Plex Mono,monospace;font-size:20px;font-weight:800}.eff-kpis .k .status-pill{align-self:flex-start}.revshare{background:var(--surface);border:1px solid var(--line);border-radius:var(--radius);box-shadow:var(--shadow);flex-wrap:wrap;align-items:center;gap:16px;margin-bottom:40px;padding:16px 20px;display:flex}.revshare .bar{background:var(--surface-2);border-radius:999px;flex:1;min-width:180px;height:22px;display:flex;overflow:hidden}.revshare .bar .organic{background:var(--accent)}.revshare .bar .paid{background:var(--paid)}.revshare .lbl{white-space:nowrap;font-size:13px;font-weight:600}.revshare .lbl .organic-dot,.revshare .lbl .paid-dot{border-radius:50%;width:9px;height:9px;margin-right:5px;display:inline-block}.revshare .lbl .organic-dot{background:var(--accent)}.revshare .lbl .paid-dot{background:var(--paid)}.funnel-wrap{background:var(--surface);border:1px solid var(--line);border-radius:var(--radius);box-shadow:var(--shadow);padding:22px 24px}.funnel-stages{grid-template-columns:1fr auto 1fr;align-items:center;gap:18px;display:grid}@media (width<=640px){.funnel-stages{grid-template-columns:1fr}}.fstage{text-align:center}.fstage .n{font-family:Archivo,sans-serif;font-size:clamp(28px,5vw,40px);font-weight:900}.fstage .lbl{color:var(--ink-faint);text-transform:uppercase;letter-spacing:.04em;margin-top:2px;font-size:12.5px;font-weight:600}.fstage.cart .n{color:var(--ink)}.fstage.purchase .n{color:var(--accent-ink)}.farrow{color:var(--ink-faint);flex-direction:column;align-items:center;gap:4px;display:flex}.farrow .rate{color:var(--accent-ink);background:var(--accent-soft);border:1px solid var(--accent-soft-line);white-space:nowrap;border-radius:999px;padding:4px 12px;font-family:IBM Plex Mono,monospace;font-size:15px;font-weight:700}.farrow svg{width:46px;height:18px}@media (width<=640px){.farrow{flex-direction:row}.farrow svg{transform:rotate(90deg)}}.funnel-note{color:var(--ink-faint);border-top:1px dashed var(--line-strong);margin-top:16px;padding-top:14px;font-size:12.5px}.sources{background:var(--surface);border:1px solid var(--line);border-radius:var(--radius);box-shadow:var(--shadow);padding:20px 22px;overflow:hidden}.srow{border-bottom:1px solid var(--line);grid-template-columns:1fr auto auto auto;align-items:center;gap:4px 12px;padding:10px 0;display:grid}.srow:last-child{border-bottom:none}.srow .name{font-size:14px;font-weight:600}.srow .tag{letter-spacing:.04em;text-transform:uppercase;white-space:nowrap;border-radius:999px;padding:3px 8px;font-size:10.5px;font-weight:700}.tag.organic{background:var(--accent-soft);color:var(--accent-ink);border:1px solid var(--accent-soft-line)}.tag.paid{background:var(--paid-soft);color:var(--paid-ink);border:1px solid var(--paid-soft-line)}.srow .amt{color:var(--ink-soft);text-align:right;min-width:84px;font-size:13px}.srow .amt2{text-align:right;min-width:64px;font-size:14px;font-weight:700}.srow .track{background:var(--surface-2);border-radius:3px;grid-column:1/-1;height:6px;overflow:hidden}@media (width<=480px){.sources{padding:16px}.srow{grid-template-columns:1fr auto;gap:8px 10px}.srow .amt,.srow .amt2{text-align:right;min-width:0}.srow .track{grid-column:1/-1}}.srow .track>i{background:var(--accent);border-radius:3px;height:100%;display:block}.srow.paid .track>i{background:var(--paid)}.prod-tabs{grid-template-columns:1fr 1fr;gap:18px;display:grid}@media (width<=720px){.prod-tabs{grid-template-columns:1fr}}.prod-card{background:var(--surface);border:1px solid var(--line);border-radius:var(--radius);box-shadow:var(--shadow);overflow:hidden}.prod-card .head{color:#fff;justify-content:space-between;align-items:center;padding:12px 18px;font-family:Archivo,sans-serif;font-size:13.5px;font-weight:800;display:flex}.prod-card.organic .head{background:var(--accent)}.prod-card.paid .head{background:var(--paid)}.prod-card .head .n{opacity:.85;text-transform:none;font-size:11px;font-weight:600}.prod-card table{border-collapse:collapse;width:100%;font-size:13px}.prod-card .body{padding:6px 18px 14px;overflow-x:auto}.prod-card th{text-align:left;text-transform:uppercase;letter-spacing:.04em;color:var(--ink-faint);border-bottom:1px solid var(--line-strong);padding:8px 0 6px;font-size:10.3px;font-weight:700}.prod-card th.num,.prod-card td.num{text-align:right}.prod-card td{border-bottom:1px solid var(--line);vertical-align:middle;padding:8px 0}.prod-card tr:last-child td{border-bottom:none}.prod-card .rank{color:var(--ink-faint);width:18px;font-family:IBM Plex Mono,monospace;font-size:11px;font-weight:700}.prod-card .pname{font-size:12.8px;font-weight:600}.prod-card .empty{color:var(--ink-faint);padding:14px 0;font-size:12.5px;font-style:italic}footer{border-top:3px solid var(--ink);color:var(--ink-faint);flex-wrap:wrap;justify-content:space-between;gap:8px 20px;margin-top:8px;padding-top:16px;font-size:12px;display:flex}.howto{background:var(--accent-soft);border:1px solid var(--line);border-radius:var(--radius);color:var(--ink-soft);align-items:flex-start;gap:10px;margin-bottom:32px;padding:14px 16px;font-size:13.5px;line-height:1.55;display:flex}.howto b{color:var(--ink)}section.channel{margin-bottom:26px}.channel-head{align-items:center;gap:10px;margin-bottom:12px;display:flex}.channel-head .badge{color:#fff;width:30px;height:30px;box-shadow:var(--shadow);border-radius:8px;flex:none;place-items:center;font-size:15px;display:grid}.badge.ig{background:linear-gradient(135deg, var(--ig-a), var(--ig-b))}.badge.wa{background:var(--wa)}.badge.gg{background:conic-gradient(from 0deg, var(--gg-blue) 0 25%, var(--gg-red) 25% 50%, var(--gg-yellow) 50% 75%, var(--gg-green) 75% 100%)}.channel-head h2{font-size:17px;font-weight:800}.linkcard{background:var(--surface);border:1px solid var(--line);border-radius:var(--radius);box-shadow:var(--shadow);margin-bottom:10px;padding:14px 16px}.linkcard .row1{flex-wrap:wrap;justify-content:space-between;align-items:baseline;gap:10px;display:flex}.linkcard .placement{font-size:14px;font-weight:700}.linkcard .where{color:var(--ink-faint);font-size:12px;font-weight:600}.linkcard .urlrow{background:var(--surface-2);border:1px solid var(--line);border-radius:9px;align-items:center;gap:8px;margin-top:10px;padding:9px 10px 9px 12px;display:flex}.linkcard .url{color:var(--ink-soft);white-space:nowrap;scrollbar-width:thin;flex:1;font-size:12.3px;overflow-x:auto}.linkcard .url b{color:var(--ink);font-weight:600}.copybtn{border:1px solid var(--line-strong);background:var(--surface);color:var(--ink);font:inherit;cursor:pointer;border-radius:7px;flex:none;align-items:center;gap:5px;padding:6px 11px;font-size:12px;font-weight:700;transition:all .2s;display:flex}.copybtn:hover{border-color:var(--accent);color:var(--accent-ink)}.copybtn:focus-visible{outline:2px solid var(--accent);outline-offset:2px}.copybtn.copied{background:var(--accent);border-color:var(--accent);color:#fff}.linkcard .why{color:var(--ink-faint);margin-top:8px;font-size:12.5px;line-height:1.5}.form-card{background:var(--surface);border:1px dashed var(--line-strong);border-radius:var(--radius);flex-direction:column;gap:12px;margin-top:10px;padding:16px;display:flex}.form-card input{border:1px solid var(--line-strong);background:var(--surface-2);color:var(--ink);border-radius:6px;outline:none;width:100%;padding:8px 12px;font-family:inherit;font-size:13.5px}.form-card input:focus{border-color:var(--accent)}.form-card button{background:var(--ink);color:var(--bg);cursor:pointer;border:none;border-radius:6px;padding:10px;font-weight:700;transition:all .2s}.form-card button:hover{background:var(--ink-soft)}.form-card button:disabled{opacity:.6;cursor:not-allowed}.error-state{text-align:center;padding:40px 20px}.error-state h2{color:var(--bad);margin-bottom:10px}.loading{text-align:center;color:var(--ink-soft);padding:40px 20px;font-weight:600}
